Related Terms: online marketing, digital marketing, search marketing, google marketing, bing marketing, social media marketing, content marketing
Handling your internet marketing needs is a breeze with Atalanta Web Design’s customized website solutions. We cater to the custom clients, and the individual needs of your business and industry.
What is Internet Marketing?
Since it encompasses such a broad range of ideas and concepts, we are only going to touch on the main points here. The web services we provide cover most of this, so we do have a responsibility to educate our clients. During web consultation more specific details pertaining to your marketing goals will be covered.
One marketing authority provides this broad definition:
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
source [external link]: WEBOPEDIA
Internet Marketing Research
One of the main problems our clients have reported from other services they have encountered, is that the web person did not know anything about their industry, and they felt like they did not take an active role in learning about it.
As a dedicated experienced webmaster will tell you, learning about the clients industry is paramount. Doing SEO research compiles lists of data, key phrases, and other vital info to push your marketing to the next level. We thoroughly engage ourselves in our client’s industry, and learn everything we can to build the best website and represent your online outreach. We fully work with the client’s input, and build a strong relationship in the process.
Managing Google Ads
When you are ready to delve deeper into aggressive online marketing strategies, your keyterms will be managed and a set fee will be charged each month for a powerful ad campaign.
Organic Internet Marketing
Refining all page content, headers, subcategories and important terms for each page on your website to satisfy Google’s organic search algorithms is an absolute excellent first step in your marketing strategy. Who would you hire to do this critical work? We suggest [biased as we are] going with a webmaster who has been following the Google search trends since 1996.
Over 20+ years of experience in working with clients does gives us a strong ‘edge’, and while marketing and competing against many other businesses will always be a challenge, we know that your business is worth taking an aggressive marketing path, and investing advertising dollars in. We wholeheartedly take this business seriously, and our #1 goal is to build trust and confidence into this system.
Internet Marketing Points
This is such a broad subject, but there are many general points to internet marketing:
- E-mail campaigns
- Google SEO
- Google Ads
- Bing / Google business listing management
- Developing engaging web content
- Ensuring all search spiders read pages optimally
- Verifying & tracking data in Google Analytics
- Researching keyterms for client’s industry
- Connecting Social Media Links – ie: Facebook, Instagram, Twitter
- Building newsletter subscriber list