See also: social media, social marketing
Did you know that 79% of internet activity is done through social media? That’s up 2% as of 2019 (77% in 2018.) We must draw the conclusion that social media, social marketing, and the major websites (ie: Facebook, Instagram, Twitter) have a major impact on where people will see your message.
What is Social Networking?
A ‘social network site’ is defined by one internet authority as follows:
A social networking site is an online platform that allows users to create a public profile and interact with other users on the website. Social networking sites usually have a new user input a list of people with whom they share a connection and then allow the people on the list to confirm or deny the connection.
Source [external link]: Techopedia
Why do I need social networking?
It doesn’t matter weather you currently have a social networking profile or not. Most of the general population DOES, and if you want to reach people, your business or organization needs to have this setup and actively used to connect with followers of your subject matter.
I don’t have Facebook or Twitter, can I still market there?
The beauty of using a social marketing web developer is that they can build and manage your social media profile for you! New posts and all pertinent business information can be monitored and maintained on a regular basis, as an additional stream of traffic & visitors. Creating the correct links and connections between your website and the multiple social media profiles will give you link density and of course score additional points in Google search algorithms.
How does social networking fit into my overall marketing plan?
This will vary from client to client. However, working with an expert web consultant will help create a clear and defined path to reach the overall goals. This works hand-in-hand with the many other layers of web services, and is a very important layer, not to be dismissed. It’s part of the power-packed services achieved through web consultation, website maintenance, Google SEO, and under the overall umbrella of website development.